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Mastering focus and flow in the era of digital distractions

• By Jerry Moses
Mastering focus and flow in the era of digital distractions


The move toward hybrid work has been one of the biggest workplace shifts in recent decades. Even as the era of remote work unlocked unprecedented flexibility for employees, it hasn’t made the work experience better. Consider, for example, these data points from The Singapore Anatomy of Work Index 2022:

“There's always been a gap between the effort and how people work and the impact that that work delivers. But in recent years, we’ve seen this gap grow,” said Andrew Baisley, Head of Southeast Asia at Asana, speaking on “Mastering focus & flow in the era of Digital Distractions” at the People Matters TechHR’22 event.

The crisis of collaboration

71% of HR leaders are concerned about employee collaboration today, much more than before the pandemic.  And technology tools alone aren’t changing the course alone.

At a time when employees are overwhelmed with information and struggling with digital fatigue, companies cannot just engage in business-as-usual. Companies are already facing a number of issues including: chasing stakeholders and approval, unclear owners, time-wasting feedback, and information lost in silos.

“I think we’ve all experienced people chasing information updates,” Andrew said. “There’s information that’s lost in translation, and sometimes we find out that two teams are working on similar updates on two different deadlines,” etc., All of which leads to a number of issues. The quality of work suffers, morale and retention fall, and people that are left are less likely to pick up the slack. It ends up as a vicious cycle. 

So, how do we overcome this? And how can we take this complex web of work and turn it into something that gives clarity to the work that we do?

The opportunity

“Over the course of the year, we can save hundreds of hours by improving simple work processes and making smarter use of technology,” Andrew noted. Speaking of the steps taken in his own company, he noted:

Asana’s research showed that by following the above steps, over 300 hours per person per year could be saved. 

“Work management apps can help you keep all your work in one place with clarity over who’s doing what and by when.” He said. Regarding work management apps, Andrew said he had never received an email from anyone within Asana. And that the company only used email for external communication.

Research from IDC noted that “Collaborative applications are now widespread but not always used effectively. The business value of collaboration grows when the elements of work and team communication are tied to outcomes.”

Here are some of the steps companies can take:

“As leaders, we have the opportunity to change workplace habits, and everyone needs clarity of their work, responsibilities and deadlines.” Andrew noted. Ensuring that people have a renewed sense of purpose begins by helping them fine their focus and flow.