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As an employer it’s time to 'CARE'

• By Dr. Vidya
As an employer it’s time to 'CARE'

As we start to reopen the economy, we’re all grappling with a mix of emotions. The positive is that we’re a step closer to “normalcy,” which might mean a firmer footing on the employment and financial front for many. On the other hand, with a treatment and cure still elusive, our anxiety levels are still on high alert. In these uncertain times corporate employers face a heavy burden to ensure a safe workplace while at the same time effectively managing the levers for maximizing productivity. To achieve that fine balance, the focus now can’t just be on physical safety but also needs to include mental health and the overall well-being of their employees.

Even before COVID-19 came into the picture India’s corporate workforce was already struggling with longer hours and high stress levels. An Optum study conducted in 2016 which included 200K employees across 30 large corporations had found that a staggering 46% of employees suffered from stress. The pandemic has tilted that balance for many more. Financial concerns, fear of job loss, increased isolation and a tougher work/life balance are just some of the issues that have raised anxiety levels. These struggles have begun to impact productivity with insufficient sleep, impaired concentration and an increase in addiction being some of the manifestations being talked about. Everyone is vulnerable and no one is immune.

As companies sweat the precautionary details to ensure physical safety, it’s time to delve into the details of mental safety as well. Employers should consider an encompassing approach and be mindful that the traditional return on investment metrics may not reveal the true benefit upfront. Consider the CARE approach to deliver a more resilient workforce in the long run.

CARE is an acronym for Communicate, Accommodate, Reintegrate and Empathize. Here are the salient aspects:

Communicate: 

Accommodate:

Reintegrate:

Empathize:

Whether, as a company, you choose to do all of these or some, the important thing is to start a discussion. Anne Mulcahy, the former CEO of Xerox, said it best, ”Employees who believe that management is concerned about them as a whole person – not just an employee – are more productive, more satisfied, more fulfilled. Satisfied employees mean satisfied customers, which leads to profitability.”