PrimeZone begins Asia expansion with its Lifestyle Employee Purchasing Program

Singapore 9^th of September 2026: PrimeZone, a leading global platform combining a unique Employee Purchasing Program and Corporate Concierge Service serving more than 1,100 enterprises and 2.6 million employees worldwide, today announced its launch in Singapore. PrimeZone team has been working for close to 1 year to fully localise the program by onboarding best-in-class local merchant partners across Singapore Island. Globally, PrimeZone manages a portfolio of over 18,000 merchant partners and, with expansion to Asia, is planning to triple the portfolio to over 50,000 merchants within horizon of 3 years, which would make the Employee Value Proposition of the program completely unique.

 

For decades in Asia, employers have been managing the Employee Purchasing Program in-house which posed some limitations on its demand and employees’ engagement with such a solutions due to the following drivers:

 

• Merchant curation: To set up truly exclusive deals with merchant partners, it requires a full understanding of the business fundamentals of the merchant partner and based on this knowledge, the professional team of PrimeZone curates respective offers in an exclusive way with global as well as local brands. Factoring that HR teams might be lacking such knowledge, this impacts the quality of the offer being proposed to the employee

 

• Breadth and relevance: It is an art to bring to employees such a quality of program that would cover all possible categories of their lifestyle, and only in this case will employees keep coming back and engage with the solution. Generally, internal portals have very limited categories, and the number of brands presented in the categories lacks the depth

 

• Always-current offers: The platform and all presented offers from the merchant partners should be active 24/7, which requires continuous monitoring and parsing to ensure that all content is accurate, all promo codes are active, and the staff of the merchants on the ground is aligned with the special terms. To make this work in the backend of the platform, there should be the right team of merchants acquisition, account managers, copywriters and designers so that the platform operates in a professional way

 

• Timely employee support: Employees' requests with respect to the merchants' offers present in the internal portal are not processed instantly and, in most cases, might be addressed in weeks, and by that time the demand in specific merchant has already elapsed

 

PrimeZone, via its solutions, addresses all the above-mentioned pain points by delivering the following unique solutions to employers in Singapore:

 

• Focus on Financial Wellbeing of Employees and improving the Employees’ Lifestyle: Indulges employees with Singapore's favourite household brands at exclusive rates & corporate discounts

 

• Hundreds of brands across 1,000+ locations: Employees can enjoy hundreds of best-in-class brands like Singapore Airlines, Puma, Panasonic, Samsung, Lenovo, Shiseido, Motherswork, Q&M, etc at over 1,000 places island-wide

• Merchant selection by workforce demand: We carefully select the merchant partners to match the needs and aspirations of all layers of management within the organisation
  
  

• Plug-and-play technology: Fully customised Mobile App and cloud-based program is deployed as a plug-and-play solution

 

• 24/7 Concierge Service: via which we train employees on how to use the program, provide a business adviser to select the right merchant to match the specific needs of employees and upon request arrange the bookings for restaurants, hotels, beauty salons, etc. 

 

In PrimeZone, we follow a philosophy of complexity reduction, within the framework of which we deploy our solutions within 1 week with zero technical integration requirements. At the same point of time, for more complex Go Live when the size of our clients exceeds 100,000 employees, we can deploy API integration with the internally developed mobile apps or intranets designated for employees.

 

Below you can see how the program is deployed:

 

Our strategic objective is to enrich the Total Rewards package and make PrimeZone an essential part of such a social package. PrimeZone Solutions have a great synergistic effect with the salaries of employees and combining our solutions provides an opportunity for a single employee to save up to 10,000 SGD annually while actively using the program.

If you would like to know more about PrimeZone Solutions or book a showcase session with the PrimeZone Team please send your request to concierge@primezone.sg or call +65 8940 1110