AXA Singapore appoints new MD, Life Insurance

AXA Insurance Singapore announced the appointment of Li Choo Kwek-Perroy as Managing Director, Life, effective immediately. She will lead the company’s Life strategic business unit including product, claims, and underwriting, as well as the Life distribution channels, reporting to Jean Drouffe, Chief Executive Officer. She succeeds Sean Goh who has decided to pursue other opportunities outside the organization.

Li Choo is a seasoned insurance practitioner and brings with her over two decades of experience in progressive leadership roles across various core disciplines for both life and general insurance. Trained as an actuary, she has undertaken roles spanning strategy, product, marketing, digital and distribution transformation, risk management, and finance throughout her career.

Li Choo has spent a large part of her career with AXA. She originally joined the AXA Group in 2000 and held various senior positions in Paris, Brussels, Hong Kong, and Singapore covering actuarial, risk, marketing, and reinsurance until 2016. Prior to rejoining AXA Singapore, she was Chief Transformation Officer and Chief Customer Officer with another insurer in Singapore.