Thai Union Group appoints Helen Snowball as Chief Human Resources Officer

Snowball announced the appointment in a LinkedIn post, confirming that she has joined the Bangkok-headquartered Thai Union Group PCL, one of the world’s largest seafood producers, as part of its global leadership team. 

In her new role, Snowball will work closely with chief executive Thiraphong Chansiri, the group leadership team and its global HR organisation, overseeing people strategy for a workforce of more than 40,000 employees worldwide. 

Snowball said she was drawn to Thai Union’s ambition and values-driven approach, highlighting the company’s focus on long-term growth and transformation. 

Thai Union has positioned itself around the vision of becoming a global leader in marine health and nutrition, underpinned by its sustainability commitment, “Healthy Living, Healthy Oceans”. 

Her appointment comes as Thai Union continues to align its people and operating systems with its sustainability and growth agenda across geographies.  

Thai Union President and CEO Thiraphong Chansiri welcomed Snowball saying, “Thai Union is committed to attracting and developing world-class talent to drive our global ambitions. Helen Snowball’s track record of success and her strategic vision will help us continue to evolve our HR function to support our people and business priorities.”

Snowball added, "I believe that when we invest in our people and nurture their potential, we create the foundation for lasting success and a brighter future for everyone. I’m delighted to be joining Thai Union to strengthen how the group attracts and grows talents from all over the world.”

Snowball brings extensive experience in senior people leadership roles across multinational organisations. She currently serves as a chief people officer and accredited director, and has worked across complex, global environments, according to her professional profile. 

The company has not disclosed additional details regarding succession or changes to the existing HR leadership structure. The appointment signals Thai Union’s continued emphasis on strengthening leadership capability and organisational systems as it scales globally. 

With sustainability, operational resilience and talent capability central to its strategy, the group appears focused on ensuring leadership continuity at the people function level.