Superlon appoints Jeremy Liu as CEO amid leadership transition

Superlon Holdings has appointed Jeremy Liu as its chief executive officer with immediate effect, succeeding his mother Jessica Hsiu-Lin Liu following an internal reorganisation.

In a filing with Bursa Malaysia, the Malaysian rubber insulation manufacturer said Liu has been with the group since February 2010, when he joined as assistant research and development manager.

He was promoted to production development and technical manager in 2014, overseeing production development and technical functions. Since January 2015, he has served as a director and has been responsible for production development, technical and manufacturing operations, as well as product-related functions.

His appointment follows the cessation of Jessica Hsiu-Lin Liu's role as managing director, also effective immediately, due to an internal reorganisation.

Jessica Liu founded the business that became Superlon in 1983 and has more than 43 years of experience in the rubber thermal insulation industry, according to the company's filing. She has served as a director and shareholder of the company and accumulated industry and management experience over more than four decades.

Superlon reports higher first-quarter profit

The leadership transition comes as Superlon reported stronger financial results for the first quarter ended July 31, 2026.

Net profit rose to RM5.48 million from RM3.08 million in the corresponding period a year earlier, while revenue increased to RM39.23 million from RM33.29 million.

The company's gross profit margin also improved to 34.2 per cent from 25.8 per cent a year earlier.

Superlon attributed the margin improvement primarily to a higher contribution from its manufacturing division relative to its trading division, alongside margin enhancement initiatives and improved production efficiency.

Looking ahead, the company said the international operating environment is expected to moderate, with global trade continuing to face headwinds.

"Going forward, demand will be influenced by geopolitical tensions, logistics costs as well as raw material costs," Superlon said.

The company said these factors would continue to shape demand and operating conditions in the period ahead.