PLB confirms media arm layoffs amid restructuring, disputes scale of job cuts

Singapore-based real estate agency PropertyLimBrothers (PLB) has confirmed layoffs within its media division as part of a broader restructuring effort, while disputing reports that suggested a far larger scale of job cuts.

The company said the exercise affected a “majority” of employees within a defined segment of its local media and backend teams, but rejected claims that up to 90% of staff had been retrenched, calling such figures inaccurate. It also declined to disclose the exact number of roles impacted.

The restructuring is aimed at transitioning the firm towards a leaner, technology-driven operating model, with increased reliance on artificial intelligence tools and external production resources. A smaller core team will remain to oversee content strategy, creative direction, and production.

The media arm, launched in 2018, had grown into a key part of the company’s business, supporting property marketing through research, social media, and video-led content. It was later rebranded to expand its scope to broader brand and digital marketing services.

The move comes at a time of reported business pressures and follows leadership changes earlier in 2026. Co-founder Melvin Lim and a senior executive stepped down earlier this year after a controversy that drew widespread public attention. The company has since been working to stabilise operations and reinforce its governance framework.

Despite the restructuring, PropertyLimBrothers said its core real estate business continues to operate without disruption, with ongoing listings and transactions unaffected.

The company’s leadership maintains that the changes are part of a longer-term shift in its operating model, as it adapts to evolving market conditions and increasing digitalisation across the property sector.